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Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics related to email marketing, including email design and coding, subscriber management, data management, email automation, and reporting and analytics. Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions that must be completed within 105 minutes. To pass the exam, candidates must score at least 68% or higher. Marketing-Cloud-Email-Specialist exam is available in English and costs $200 USD per attempt.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q32-Q37):

NEW QUESTION # 32
A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

A. Notify the manager with a pop-up.
B. Save the report as a Snapshot.
C. Text a link to the report.
D. Save the report to an SFTP folder.
E. Email the report.

Answer: B,D,E

NEW QUESTION # 33
What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A. Send Relationship
B. Data Relationship
C. Subscriber ID
D. Subscriber Key

Answer: D

NEW QUESTION # 34
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
B. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email.

Answer: B

NEW QUESTION # 35
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A. Use a substitution string to populate a photo of the subscriber in the header of the email.
B. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
C. Change the color of the email background to match their subscribers' preferred color of choice.
D. Use a substitution string to populate a subscriber's name in the subject line.

Answer: A,C

NEW QUESTION # 36
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

A. Include "RE:", "FWD:", "etc." to get the reader's attention.
B. A/B test the effectiveness of different subjects.
C. Include information relevant to the message in the subject line.
D. Keep the subject text between 50 and 100 characters long.

Answer: B,C

NEW QUESTION # 37
......

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